We Banned the Word ‘Should’
There’s a word that’s banned in the Austin Maynard Architects office - the word ‘should’. Instead of what SHOULD we do - we say - what CAN we do?
And that’s a question more easily answered when you have a managing director with experience in development - like our very own Sophie Whittakers.
This is an excerpt from the recent panel discussion hosted by The Place Network, where Andrew and Sophie joined an exceptional group of speakers to discuss design and economics - what it takes to create places with long term value that stack up financially.
