OLC
2005
OLC (One Less Car)
A bike for less than $US35
The OLC bike is a very simple, cheap, “one size fits all” plywood bicycle for the mass market. The materials are all cost-effective and easily available and, importantly the materials are all recyclable or recycled. The target market is the mass market. The price of the bike [$US35] makes it almost a disposable item and a disposable solution for our cities transportation problems. It is imagined that a company like IKEA with a loyal market looking for well designed quick and cheap solutions for everyday living could produce and sell substantial quantities of OLC using technologies already in place.
OLC has reduced the modern bicycle to its bare bones. Constructed from plywood the bike is cheap and easily constructed. The bike has only 2 gears. The gears, chain, cogs, brakes and lights are all concealed within the ply webs of the bike carcass.