MOOKS
big boy
CONCEPT
Inspired by the work of Ron Mueck’s this early concept was later abandoned. The Big Boy concept quite simply jammed a huge character within the store. The character was used as the point of sale and as a storage unit. Each store throughout the world would have a unique character thereby giving each store a strong identity while also remaining visibly part of the Mooks global concept.
Download PDF version of Big Boy here [14mb].
